We have just launched our new website for FERVID! In this new version, we are utilizing some incredible HTML5 and CSS3, as well as media queries and a framework to enable a completely responsive website. Since website design has changed so dramatically over the last year, we wanted to reflect those changes in a new site.

Having been a designer for nearly 20 years, it is amazing how quickly the web can change, and the end result is that we can now sit within this creative flux and harness our own creative energies to develop new methods of presentation and communication across the space of flows.

Today's websites require an active space within which to continually create new content, both textual and visual in order to reach a global audience effectively and efficiently.

This redesign is built upon the scaffolding of a framework which enables it to move from 3 and 4 column layouts down to one. Please try opening our site on your iPad or iPhone and see the results. Moving beyond the limitations of wordpress, we have hand-coded this site completely with HTML5, CSS3 and incorporated jQuery and Javascript throughout. As our new site grows, we will be implementing many more new CSS3 technologies and taking advantage of the power of HTML5.

The colour scheme, soft tones and text-spacing are designed to bring a calmness to the viewer and encourage deeper exploration. Each tone and font has been carefully selected to encourage engagement within our digital space as well as to offer a beautiful environment within which one can escape the state of digital flux which is now the Internet.

We will be adding new content and making changes weekly to add our new projects, build in new SEO and content marketing research as well as integrating social media throughout. A digital art section will also be added eventually as a creative outlet, which is particularly needed in this industry.

The Blog

In this blog we will explore all aspects of the digital world, but with a particular focus on design, technology, visual media arts, education, creativity, digital society and providing a review of our projects. Every time we take on a new project, we are faced with some amazing creative opportunities, and we learn a great deal. It is an opportunity to share what we have learned and how we are transforming our digital art of design.

We look forward to presenting new blog articles often and to sharing new information. In this networked society it is a vital part of our industry to be in a continual state of training and adapting, and together we can produce more unique content, develop more sophisticated methods of design that adapts to each device and personal preferences and communicate through varying channels.

Next week's article is on Content Marketing.

If you would like to read some of my past blogs, please visit kenbuis.com.